Recently today, BioWare just opened to players a new world event called The Grand Acquisitions Race. Below you can see a clip of the in-game news broadcast that players are able to see.
So here's a quick description of what info BW provided and besides that, they added a trailer that can be seen here.
Posted by: The Grand Acquisitions Race
For a short time only, The Chevin Conglomerate is offering great riches to anyone who brings them rare and unique items. Scattered across all parts of the galaxy, these items must be retrieved before the Chevin return to their home in the furthest reaches of the Outer Rim! Be cautious as some within both the Republic and Imperial governments wonder if there is something more sinister driving the Chevin and their quest to acquire these goods…
As you can see, this event is requesting that players search throughout galaxy in order to find rare and unique items. Unlike the Rakghoul Outbreak world event, that only took place on Tatooine, this event encourages players to search the entire galaxy in order to complete it.
This Acquisitions Race has been started by the Chevin Conglomerate which is a criminal organization that is mainly based on slaved labour and their goal is to acquire power and money through subterfuge and intrigue.
This event likely started on Nar'Shadaa's Promenade.